A Complete Business for Your Practice in 12 Months: You Do the Thinking; We Do the Building
Each week I work with you to develop your philosophy, program, and offer. Team Badass Butterfly builds the infrastructure of your business from your thinking: your website, lead magnets, blog articles, video scripts, course, marketing, and launch. We hand you professionally finished work, so you show up beautifully and are taken seriously as the client-magnetizing expert.
You Have the Gift and the Vision, but You Need the Infrastructure
You are a well-trained coach or healer, and you are good at what you do. You were successful in your job and you bring that same seriousness to your own business.
You deserve to be taken seriously as the expert you are. So you need a proven system that brings in clients steadily, and you want a mentor beside you who knows the intricacies of an online, heart-centered business so you are not figuring it all out alone.
What stands in the way is the infrastructure and systems that support your practice. Your certification taught you how to do the work. It did not teach you how to build the business that delivers the work. That business has many parts: a written plan, the legal setup, an offer, a brand, technology, marketing, and a way to help people choose you.
All of this can be built, completely and in the right order. You develop the thinking with my guidance, and my team builds it into finished work. That is what the Divine and Wealthy Commissioned Business Engine does.
12 Pillars, Built in 5 Stages
In the Business Engine you and I develop your business in 12 pillars, and my team builds it out. The order matters. Your marketing grows out of your goals. Your technology grows out of your brand and your offer. Instead of randomly adding tools and tactics without understanding the big picture, you build in the order excellent business infrastructure requires. We move through the 12 pillars in five stages.
Your Foundation
Pillars 1 to 3
We develop your philosophy and mission, set goals, and build your business strategy. We set up your business structure and client agreements.
- ·Philosophy & Mission
- ·Business Plan & Multi-Year Strategy
- ·Business Structure & Legal Footing
Your Business Plan
Pillars 4 to 6
Your market research, projections, and every part of your business are put together in one professional document. Your operating protocols and projections are set.
- ·Complete Business Blueprint & Market Research
- ·Sustainable Operating Protocols & Owner Time
- ·Money Architecture & Financial Requirements
Your Offer and Your Brand
Pillars 7 and 8
We take a deep dive into your ideal client, your main program and its curriculum, pricing, and messaging. We create your content plan and calendar. We formalize your brand so your colors, logo, imagery, and mood give everything you publish one look and feel.
- ·Ideal Client, Flagship Curriculum, Pricing & Messaging
- ·Brand Identity, Colors, Fonts, Imagery & Atmosphere
Your Technology and Your Visibility
Pillars 9 and 10
We consolidate your technology so your home base is simple and easily managed, saving you time and money. Your domains, website, funnels, calendars, automations, payment setup, and email sequences are built for you, and your program becomes a course on your site. Your lead magnets, follow-up sequences, communities, collaborations, and appearances put your message in front of the people who need it.
- ·Done-for-You Tech: Website, Funnels, Payments, Automations
- ·Visibility Ecosystem: Lead Magnets, Nurture & Audiences
Your Launch
Pillar 11
I see launches as fun opportunities to gather your audience around a series of events that show off your expertise and magnetize your soul clients to you and your work. During this crucial phase, we develop your launch plans, along with your sales and discovery call processes that are key to helping a room of interested people choose you.
- ·Launch Sequence, Conversion Events & Soulful Sales Framework
A Single Thread Running Through All Five Stages
Pillar 12 — Team & Operations, and the Mindset That Carries It All
Pillar 12 — Team & Operations
It is a single thread that runs through all five stages. It begins in the first month of our work and continues all year. Your team begins with the proper training of your AI Employee, such as Claude or ChatGPT, and it continues with Team Badass Butterfly. Over the course of the year, we will all come to know your philosophy, your voice, and your procedures.
Through It All, Mindset Matters
Managing and expanding your mindset are central to the work we do. Every step in our work together requires mindset check-ins so we can identify any hidden internal saboteurs that may take you off course.
Why a Capable, Certified Coach Can Work Hard and Still Not Get the Results She Expects
When you take actions out of order, more effort is not what's needed.
If you have already built a lot for your business, but you're not seeing consistent clients and income, you have likely built in the wrong order and are missing some key components of your business systems and infrastructure.
A successful coaching and healing business begins with proper training and certification. It flourishes with proper business systems and infrastructure. The pillars of a business depend on each other, and a pillar built before the one it depends on has to be rebuilt later.
You may see some of this in your own business:
- 1
Your goals and plan are not written down, so you make decisions week by week. You cannot say how much income your business needs to make or what it will take to make it.
- 2
You set your offer and your price before you defined your ideal client, your program, and your income goal, so your price is a guess.
- 3
You added tools one at a time as each need came up, and your website, email, calendar, and payments do not work together as one system.
- 4
Your marketing starts with the question of what to post and where, so your visibility depends on how much time you have each week, not on a system that brings people into a conversation with you.
The fix is to build each pillar in its own place, completely, from the foundation up. That is the work the Business Engine does.
In a Commissioned Engine, You Do the Thinking, My Team Builds It, and I Make Sure It Runs
Crystal Lynn Bell · Architect of the Commissioned Business Engine
Many certification programs give a coach or healer the information she needs for her craft and leave the building of the business to her to figure out on her own.
She is not a business expert so she goes toward the shiny object that catches her attention. This is natural, but frustratingly ineffective.
In a commissioned engine, you do the thinking and my team does the building... in the right order! In our weekly sessions I help you develop your philosophy, your program, and your offer. Team Badass Butterfly then turns your thinking into finished work: your web pages, lead magnets, blog articles, video posts and scripts, and the course on your site, including all of the technology. I make sure it runs.
Founder & Architect
Crystal Lynn Bell
Founder of Badass Butterfly Alchemy · Host of The Spiritual Business Hour · Author of the best-selling book, Divine and Wealthy
I am Crystal Lynn Bell, the founder of Badass Butterfly Alchemy, the host of The Spiritual Business Hour, and the author of the best-selling book, Divine and Wealthy. I have been in business for 20 years, and I have served more than 800 women through personal and professional reinvention. The Business Engine rests on three commitments:
Your ideas, built by my team.
You develop your philosophy, your program, and your offer. Team Badass Butterfly takes what you decide in each of the 12 pillars and builds it into finished work, including your website, funnels, automations, and email sequences. You are shown what each piece is and why it comes when it does, so you understand your business as its owner while my team handles how it is made.
Guided every week.
You work privately with me every week for the full year, and you have my full attention and guidance across all 12 pillars. This is where you do the thinking: I guide you as you develop your philosophy, program, and offer. Together, we design the frameworks, and Team Badass Butterfly builds it and launches it into the world for you.
Built from the inside out.
Mindset opens the program and is touched on as we move through each pillar. Your beliefs about business, money, pricing, visibility, technology, and asking for the sale shape what you build, so we work on them as resistance surfaces.
❦You stay in your Divine Genius, and your business is built around you.
Everything the 12 Months Include
The Commissioned Business Engine runs for 12 months. Here is what you receive:
Mindset at the opening
The program begins with a segment on the inner blocks that keep a heart-centered woman from running her business as its owner. These include her self-image, her beliefs, her thought patterns, imposter syndrome, and the way she prices and presents her work. Mindset connects you to your Divine Purpose so that you embody your expertise and do not only talk about it.
Weekly private sessions with me
Together, each pillar is worked through and decided.
My strategy and review between sessions
You and I design the frameworks, and I review every piece of work before it reaches you.
The 12 pillars, developed by you with my guidance and built by Team Badass Butterfly
Delivered finished to your specifications and standards:
- Pillar 1
Philosophy and Mission
We develop your coaching philosophy and your mission statement, and my team writes them out in full, along with the language that every later piece draws from.
- Pillar 2
Business Plan and Strategy
We decide your program details, your curriculum and transformations, and your goals for one, three, five, and nine years, and they are set down in your business plan.
- Pillar 3
Business Structure and Legal
Your options for a business structure, the legal requirements, and client agreement templates adapted to your programs, ready for your attorney or accountant to confirm.
- Pillar 4
The Complete Business
Your market research, your projections, and your whole business put together in one document.
- Pillar 5
Operating Protocols
How you work as the owner of your business, along with your AI Employee, and a weekly and monthly schedule you can keep up.
- Pillar 6
Money
What you earn now, what you want to earn, and what that takes in clients, prices, and offers.
- Pillar 7
Your Offer and Messaging
You decide your ideal client and niche, your main program and its curriculum, your pricing, and your messaging and the framework behind it. They become your content strategy, your content, and your calendar.
- Pillar 8
Brand
Your colors, fonts, and logo, the style of your workbooks, your imagery, your mood, and the feel of your website.
- Pillar 9
Technology
Your domains, website, funnels, calendars, automations, payment setup, products, your program as a course on your site, and email sequences, with training for you and your team.
- Pillar 10
Marketing and Visibility
Your social media presence, lead magnets, follow-up sequences, list segments, communities, collaborations, and appearances.
- Pillar 11
Launch
Your launch plans, masterclasses, challenges, retreats, and conversion events, and the sales and discovery call process that follows them.
- Pillar 12
Team and Operations
Your team, your virtual assistants, and Claude as a trained employee, with training for you and your team.
Mindset before each pillar
Every pillar opens with a Mindset segment written specifically for the work that comes next.
Your technology build for all 12 months
Your home base for all your tech, its complete setup, and dedicated support throughout the year.
How the Year Unfolds
The year usually goes in this order. Your foundation and your offer are settled by about month three. The technology build begins around month three, marketing begins around month four, and launch planning begins around month 5. That leaves the final months for building up your social media and email list for your first conversion event.
The purpose of all this is that you do the thinking and hold the direction of your business while a team does the work of building it.
20 Years of Building Businesses, and the Order I Learned Along the Way
Before I worked for myself, I managed my parents' dental offices. I helped them launch new offices and was responsible for the staff, production, collections, and administration. In 2002 I began working for myself as a massage therapist. From 2006 to 2007 I founded Everyday Zen Relaxation Studio, a wellness center with 20 employees that never operated at a loss, even in its first year. In 2011 I began coaching while the studio was still running, and in 2013 I sold the studio and kept coaching while I traveled the world, exploring places like Italy, Spain, Croatia, Bali, India, and Cambodia.
When I left the brick-and-mortar business world for the online world, I had a great coaching certification, but what I had not been taught was how to build an online coaching business. From 2013 to 2016 I was just winging my business because none of my brick-and-mortar business knowledge applied. I finally started investing in ways to help my business, but I did it in the wrong order, chasing one tactic after another. In 2016 I began to understand something of vital importance: a coaching and healing business must be built in the right order. This changed everything in my business! I had figured out the secret and in 2017 I began certifying coaches so I could teach that order to others.
Since 2011 I have served more than 800 women through personal and professional reinvention. I am also a Level 4 Reiki Master with more than 20 years of energy work practice, and I bring the whole woman into her business. Her spirituality, her self-care, and her work all belong to one life. The Business Engine gathers what these years taught me about the order of building into one program. You do the thinking, and my team builds what you decide.
The women below began from different places, and each describes her own experience in her own words:
Martine Kalaw
Author, TEDx speaker, & diversity, equity, and inclusion consultant and trainer
A Career Turned Around in Under a Year
“I've been able to think bigger.”
Martine drastically scaled her income and elevated her executive advisory consultancy.
- —
She worked with me for a little under a year on her business initiatives and on her goals as an entrepreneur.
- —
She describes her career as turned around and her income as changed drastically, and she names the ability to solve problems on her own as a critical skill that she developed.
The common thread in each of these accounts is order: the pillars of a business built in sequence, with someone beside her who had already built one. The Business Engine gives you that same order. You do the thinking, and my team does the building.
These are the women's own accounts of their experience, and results vary with each woman's circumstances, effort, and decisions.
The Business Engine Is Made for a Coach or Healer Who Has Started and Wants the Whole Foundation in Place
The Commissioned Business Engine may be right for you if this describes you.
The Gift · The Practice · The Vision
- §
You are a certified coach or healer with a practice under way, working with clients one to one, in groups, or both.
- §
You do well with structure, and you want the whole foundation of your business in place, not just one part of it.
- §
You want a proven system that brings in clients and income steadily, and a team beside you so you are not working it out alone.
- §
You are ready to do the thinking: you will develop your own philosophy, program, and offer with my guidance, and my team will build what you decide. You are ready to meet each week for a full year.
- §
You want to be taken seriously as the expert you are and to run your business on your own terms.
You Do Not Need to Know Tech
You do not need to be comfortable with technology, and you do not need a plan, an offer, or a brand in place when you begin. This program is designed for that starting point. You develop your plan, your offer, and your brand with my guidance, and all of the technology is built for you.
Reserve Your Business Engine Strategy Call
On this call you tell me where your business stands and where you want it to go, and I guide you to the right next step. It is the portal into this awesome program, and it is also how you find out whether it is right for you.
During our conversation we will:
- 1
Look at where your business stands today, including which pillars are in place and which are missing.
- 2
Get clear on what you want your business to make possible in your income, your time, and your direction.
- 3
Decide whether the Commissioned Business Engine is the right support for you and, if it is not, which step is.
- 4
Answer your questions about the program, including the investment and how it works.
When you book, you will answer a few short questions about your business, your annual coaching income, and what you hope for, so I can prepare for our conversation. This call is for coaches and healers who already have a practice and are seriously thinking about building the whole foundation of their business.
Paris, France
My dream was to run my business from anywhere in the world and I have fulfilled that. I am blessed to have such a mission. I believe a woman is whole: her spirituality, self-care, dreams, travels, relationships, and business all belong to one life. The business I would like to help you build supports that whole life and gives your work the structure it deserves. I look forward to hearing where you are and where you want to go.
Warmly,
Crystal Lynn Bell
Founder, Badass Butterfly Alchemy